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Today’s headlines

Multichannel retail support
How better Wi-Fi will help Burger King sell more burgers

Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.

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78pc of millennials want mobile options when picking a bank: report

Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Travel and hospitality
HotelTonight adds forecasting features to capitalize on impulse bookings

HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.

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Saks promotes range of footwear with varied Vogue mobile effort

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

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Product ads transform search marketing but mobile potential is unfulfilled – Mobile Marketer

Mobile Marketer today – Product ads transform search marketing but mobile potential is unfulfilled; DTS says mobile marketers should focus on better audio over video.

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BMW encourages Pandora listeners to build an i3 model – Luxury Daily

Luxury Daily today – BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.

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3 recent market shifts in in-game advertising

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

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