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Advertising
Foot Locker propels Reebok sales through mobile advertising push

Foot Locker is kicking its mobile advertising strategy into gear with an iPad campaign that not only lets consumers find nearby in-store inventory, but also shop from their devices.

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Web site development
David’s Bridal creates one-stop shop wedding experience with mobile at the forefront

David’s Bridal is letting brides plan for their big day and engage with their bridal party through a new mobile initiative.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Search
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Web site development
Crabtree & Evelyn taps responsive design to deliver seamless mobile shopping experience

Crabtree & Evelyn is leveraging responsive design to deliver a seamless digital shopping experience across devices, including smartphones and tablets.

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Messaging
Eckrich triggers SMS donations via multichannel campaign

John Morrell Food Group’s Eckrich is enlisting SMS for the first time this year as part of a bigger partnership with nonprofit Operation Homefront.

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Marketing
Is mobile a more important ad medium than TV? Facebook thinks so – Mobile Marketer

Mobile Marketer today – Is mobile a more important ad medium than TV? Facebook thinks so; Advertisers starting to catch up to consumers on mobile: IAB.

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Advertising
Belstaff touts adventurous side in Instagram campaign – Luxury Daily

Luxury Daily today – Belstaff touts adventurous side in Instagram campaign; Gucci shows digital dominance in Japan: L2 Think Tank.

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Columns
5 factors to consider before entering mobile commerce

Analysts project that the mobile commerce market will reach $31 billion by the end of 2017. As this growth takes place, we can expect to see more than a handful of major retailers battling for their piece of the pie.

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