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Today’s headlines

Home Depot takes tablet-first strategy with design lookbook

When Home Depot wanted to create a digital style guide for do-it-yourself home remodelers, the retailer decided on an iPad-first strategy because of the device’s ability to provide engaging content and product experiences that can help drive sales.

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Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Athleta gears up for summer via mobile commerce-enabled ads

Gap-owned Athleta is helping fashion-savvy consumers find their ideal workout gear and listen to its branded radio station via a mobile ad campaign the company is running within Pandora.

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Minsky’s Pizza Cafe and Bar serves up more than 17,000 QR code scans to date

Chain restaurant Minsky’s Pizza Cafe and Bar is letting diners enter for a chance to win free food with a mobile campaign that includes applications, SMS and QR codes.

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Purchase intent increases 72pc with TV, smartphone and tablet platforms: study

Not only are consumers watching television on multiple screens, they are also more likely to make a purchase and remember a brand when an ad is served across TVs, tablets and smartphones, according to a new study from the Nielsen Co.

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PayDragon mobile payments app lets food truck customers skip the line

Several food trucks in the Los Angeles area are using a new mobile payments app so that customers can easily place orders and pay for them without having to wait in line.

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Kiehl’s boosts recycling campaign via in-store, QR engagement – Luxury Daily

Luxury Daily today – Kiehl’s boosts recycling campaign via in-store, QR engagement; Gucci flaunts Fiat 500 car line with short film series.

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Back to basics: Lessons learned from the mobile Web

By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.

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