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Multichannel retail support
Kmart leverages mobile check-ins to support world’s biggest bake sale

Kmart is giving Shop Your Way members a way to check-in via the loyalty program’s mobile application at an upcoming event in New York’s Grand Central Terminal to access special offers and content.

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Research
One-third of retailers see more than 20pc of traffic coming from mobile: report

Pointing to the quick growth of mobile use for shopping, 29 percent of retailers now see more than 20 percent of their traffic coming from mobile devices, up from just 3 percent who could make this claim a year ago, according to a new report from the e-tailing group.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Applications
Allstate introduces usage-based insurance app

Allstate has rolled out a new mobile application that lets its customers track their driving behavior.

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Applications
CVS/pharmacy targets Android users to bolster app downloads

CVS/pharmacy is aiming to drive downloads of its Android application with a promotion that loads the company’s app on devices in exchange for consumers signing up for two-year contracts.

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Marketing
Starbucks opens up opportunities for brands to reach mobile customers – Mobile Marketer

Mobile Marketer today – Starbucks opens up opportunities for brands to reach mobile customers; Kraft’s Kool-Aid cements brand awareness via interactive mobile app.

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Advertising
49pc of consumers desire seamless store, digital, mobile experience: Accenture – Luxury Daily

Luxury Daily today – 49pc of consumers desire seamless store, digital, mobile experience: Accenture; Bulgari triggers renewed B.zero1 interest via cross-channel campaign.

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Columns
Is mobile marketing working for direct marketers?

There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating systems, but the proportion of marketing and advertising spend does not correspond to that huge volume of pupils and wallets. Why is that?

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