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Today’s headlines

Research Mcommerce sales on iPhone catch up to iPad for first time: report
For the first time, online sales on the iPhone – which have been growing steadily – caught up with purchases completed on the iPad during the first quarter of 2016, according to new data from Bizrate Insights. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Advertising American Express exec: Data and automation are mobile programmatic’s must-haves
NEW YORK – An American Express Open executive at the MMA Mobile Automation and Programmatic Leadership Forum claimed the company’s successful programmatic strategy stems from the right mix of proprietary data, automation and creative, which helps create seamless user experiences. Entire article
Advertising OppenheimerFunds’ use of mobile shifts view of mutual fund brands: Havas Media exec
NEW YORK – A Havas Media executive at the MMA Mobile Automation and Programmatic Leadership Forum explained that OppenheimerFunds’ mobile-first approach is ideal, as mutual fund advisors are always on the go, which makes untethered technology a main resource in reaching them. Entire article
Banking Capital One’s on-the-go credit tracker lands on Android
Capital One continues to extend the reach of a new mobile-first credit monitoring service, CreditWise, by bringing it to Android users as the financial organization prioritizes anytime, anyplace interactive services. Entire article
Content Mobile Minutes: Text message startups; Facebook raids Google; Gilt founder’s new gig; GoPro courts developers
Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories. Entire article
Content How doubling programmatic spend can boost marketing ROI by 20pc – Mobile Marketer
Mobile Marketer today – How doubling programmatic spend can boost marketing ROI by 20pc; Scotts sees 95pc jump in high-value users via programmatic mobile ads. Entire article
Advertising Bulgari gives guided tour of eclectically remodeled London boutique – Luxury Daily
Luxury Daily today – Bulgari gives guided tour of eclectically remodeled London boutique; European Parliament directive to help luxury brands keep trade secrets from competition. Entire article
Columns Why mobile-originated data matters
What can mobile-originated data do for brands that cookie-based data cannot? Entire article
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