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Today’s headlines

Research Retailers embrace omnichannel selling but profits are elusive
While retailers and consumer goods manufacturers are investing heavily in omnichannel selling capabilities and often putting mobile at the core of these efforts, new research from JDA Software and PwC reveals that only 16 percent of companies’ efforts are profitable when it comes to fulfilling omnichannel demand. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Strategy Starbucks heats up social relationship marketing
NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence thanks to a scavenger hunt that helped drive sales last fall. Entire article
Multichannel retail support Plated exec: Integrate mobile outreach with customer experience, brand values
NEW YORK – An executive with meal-delivery Web site Plated at Forrester’s Forum for Marketing Leaders said the key to success in mobile commerce is insuring the outreach is integrated with the desired customer experience and supports the core brand value proposition. Entire article
Marketing Mobile can influence key decisions in path to purchase: Forrester
NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders said that by identifying and influencing key decisions customers make regularly, brands can use digital and mobile marketing to reduce decision-making stress rather than coerce transactions. Entire article
Content Mobile Minutes: Periscope and privacy; Facebook’s video apps; Mobile app for airport rides; App sharing economy
Today in mobile marketing – Twitter’s Periscope responds to ‘Game of Thrones’ piracy reports; Facebook makes messaging quirky with video apps, plays to young users; Wingz raises $2M to book airport rides for people who plan ahead; Sharing economy poised to explode, PwC survey declares. Entire article
Content Share a Coke program bubbles over with customization via mcommerce – Mobile Marketer
Mobile Marketer today – Share a Coke program bubbles over with customization via mcommerce; Human mind wired for marketing through storytelilng, says Forrester analyst. Entire article
Advertising Chanel captures consumers’ attention with subtle pop-up video – Luxury Daily
Luxury Daily today – Chanel captures consumers’ attention with subtle pop-up video; 114K UHNW individuals relocated to UK over past decade. Entire article
Columns How retailers can adopt a mobile-first strategy
According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile. Entire article
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