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Today’s headlines


Strategy
Can location data solve click-to-call’s attribution problem?
By Lauren Johnson

The rise of location and sophisticated data may be just what brands need to justify click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.

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Software and technology
Chrysler turns drivers into technicians via augmented reality
By Michelle Saettler

Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app.

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Commerce
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Messaging
Webinar on April 24: How brands must avoid message fatigue across email, SMS and push

BIA/Kelsey analyst Michael Boland will lead a discussion on how brands must avoid creating message fatigue with the numerous emails, texts and push alerts overwhelming consumers. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Thursday, April 24.

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Advertising
Ahnu targets outdoor enthusiasts to generate 6.2pc click-through rate
By Lauren Johnson

Shoe brand Ahnu ran a targeted mobile advertising campaign last year that is now fueling the brand to continue to run other initiatives with application MapMyRun this year.

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Advertising
New York Cares heats up coat drive with a mobile question
By Chantal Tode

By using mobile to pose a question to New Yorkers and identify strong leads, nonprofit New York Cares was able to deliver a 2.05 percent click-through rate and help keep people warm during a bitterly cold winter.

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Content
Mobile Minutes: In-flight Wi-Fi, Amazon, Nashua Mobile, mobile hunting permits, Google
By Staff reports

Today in mobile marketing – Faster Wi-Fi on flights leads to battle in the sky; Is the Amazon phone about mobile payments?; MTN, Vodacom to buy Nashua Mobile users for $215 Million; Permits available on mobile devices; Google buys drone maker Titan Aerospace.

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Commerce
Walmart plays catch-up in mobile pharmacy with new app features – Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today – Walmart plays catch-up in mobile pharmacy with new app features; Amazon, Facebook look to differentiate mobile payments with data.

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Advertising
Pucci encourages scarf selfies with camera app – Luxury Daily
By Staff reports

Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.

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Columns
Inviting opinion pieces on mobile marketing

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

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Columns
Applying true luxury marketing principles to the broader luxury sector

By David Moritz

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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