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Today’s headlines

Multichannel retail support Macy’s, Walgreens circulars get the mobile treatment
NEW YORK – An American Express executive at the 2013 IAB Mobile Marketplace last week said that a campaign with SessionM created a value exchange between the brand and consumers, as well as highlighted the labor challenges in developing bespoke mobile advertising units. Entire article
Marketing Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester
Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues. Entire article
Marketing Buffalo Wild Wings mobile campaign increased purchase intent by 45pc
Vitacost has rolled out a tablet-optimized site as part of the company’s ongoing push to create a streamlined and seamless mobile shopping experience. Entire article
Marketing Is the iPhone becoming the new BlackBerry? – Mobile Marketer
Luxury Daily today – Mercedes revamps mobile strategy with on-the-go content; What Cartier’s China-based trademark win means for luxury marketers. Entire article
Columns Leveraging mobile to service multichannel customers


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