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Today’s headlines

Applications Dunkin’ Donuts elevates QSR competition with updated app, loyalty promotion
Dunkin’ Donuts caffeinated its mobile strategy with an updated application featuring enticing imagery and a touch-friendly interface, a loyalty promotion giving away 125 points and an app pilot for Baskin-Robbins, heating up competition with Starbucks. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Social networks Starwood Hotels transforms social influencers into travel agents
Starwood Hotels & Resorts’ Tribute Portfolio brand has partnered with shopping platform, enabling travelers to browse social influencers’ curated content on Instagram, tap a photo and receive a link via email to book a stay at a featured property. Entire article
Payments WeChat brings mobile payments to bricks-and-mortar via POS integration
WeChat is positioning itself as a significant competitor in mobile payments via a partnership with point-of-sale system provider Givex that enables customers of merchants such as Wendy’s and Fairmont Hotels to pay in store by scanning a QR code appearing in the application. Entire article
Strategy Ryanair elevates app with one-touch mobile payments, flight-rating tools
Budget brand Ryanair is the latest airline to employ customer-first mobile features within its application, enabling travelers to take advantage of one-click options for reserving seats and upgrading, as well as rate their flights and boarding processes. Entire article
Content Mobile Minutes: Snapchat beats Instagram; Virtual reality slows; A slimmer Kindle; Shoppers and apps
Today in mobile marketing – Snapchat now beats Instagram among teen users; Research firm lowers projections for virtual reality sales; Amazon launches new slimmer Kindle e-reader; Shoppers flock to apps, shaking up retail. Entire article
Content Facebook courts broadcasters, publishers as stickier content push ramps up – Mobile Marketer
Mobile Marketer today – Facebook courts broadcasters, publishers as stickier content push ramps up; Rimmel announces brand ambassador via spontaneous, fun Snapchat push. Entire article
Advertising Matches Fashion spurs interactive engagement via Facebook Live – Luxury Daily
Luxury Daily – Matches Fashion spurs interactive engagement via Facebook Live; Top 10 luxury brand multichannel efforts of Q1. Entire article
Columns Why every brand needs to become a platform
Platforms are at the core of the successful businesses of the future. Entire article
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