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Social networks
Kohl’s teases new Peter Som line via shoppable social video

Kohl’s is making shoppable social video on Google+ and YouTube a key part of its strategy to introduce a new limited-edition line of clothing from design Peter Som.

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Payments
PayPal tries fingerprinting to cement smart watch-triggered sales

As Apple is slowly easing its way into fingerprinting, PayPal is going in big with the form of payment technology by enabling commerce from devices strapped to consumers’ wrists.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Applications
Drync wine application taps into tablets and new talent

Mobile application developers at Drync have created and improved a wine cellar for the virtual realm, now available on tablets as well as mobile phones.

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Applications
Best Western moves towards one-click mobile checkout goal with Google Wallet

Best Western’s new mobile payment offerings puts the hotel brand one step closer towards its goal of cutting down the checkout process to one step.

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Content
How the 5 biggest online travel agencies are expanding beyond mobile commerce – Mobile Marketer

Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.

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Advertising
Lexus places chief engineer on the tweet seat for NX debut – Luxury Daily

Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.

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Columns
If a tweet falls in the forest . . .

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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