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Today’s headlines

OpenTable exec: Forget about apps until mobile Web site is complete

SAN FRANCISCO – An OpenTable executive who spoke at ad:tech said that 10 percent of the company’s online reservations are booked via mobile and stressed the importance of having a mobile-optimized Web site.

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Location-based ads should be offers that are actionable in real world: panelist

SAN FRANCISCO – While location-based marketing does not define all the opportunities in mobile, the ability to influence consumer behavior at or near the point of sale are among the most compelling, according to panelists at an ad:tech session.

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Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Shopping/retail app mobile ad revenue surges 40pc month-over-month: study

Shopping and retail applications experienced a 40 percent growth month-over-month in mobile advertising revenue, according to Millennial Media.

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Social networks
Mobile gamers more social than non-gamers: study

Mobile gamers are very social—and very valuable to brands and publishers, according to a MocoSpace survey of 10,000 smartphone users of its mobile social network.

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Gilt Groupe exec: 15pc of total revenue coming from mobile – Luxury Daily

Luxury Daily today – Gilt Groupe exec: 15pc of total revenue coming from mobile; Bloomingdale’s measures out-of-home ad performance with MMS and QR codes.

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Mobile Web vs. mobile app: When and why

Coming to a decision between the mobile Web and a standalone application means finding the right balance between three factors.

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