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Today’s headlines

Advertising
McDonald’s LBS mobile ads achieve 7 percent CTR

McDonald’s participated in a pilot campaign showcasing Navteq’s location-based mobile advertising services and achieved a 7 percent click-through rate, while also driving consumers in-store.

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Marketing
Sony test program sees 36 percent of consumers opt for mobile tickets

Sony Pictures ran a promotion in which it rewarded participants with “Stepfather” and “Zombieland” movie tickets via mobile.

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Applications
Lucky magazine considers mobile monetization

Conde Nast’s Lucky magazine plans to sell its issues as digital content for the iPhone and iPad.

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Payments
MSI to distribute, process mobile payment technology

Merchant Services Inc. has partnered with VeriFone to distribute and process the company’s Payware mobile credit card encryption sleeve.

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