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Today’s headlines

Applications Starbucks’ latest mobile win stars customized app home page, loyalty integrations
To supplement the launch of its revamped rewards program – which enables members to redeem deals via the Mobile Order & Pay platform – Starbucks is rolling out a redesigned application that showcases content personalized to each user, a first for the digitally savvy brand. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Multichannel retail support Loft unzips shoppable looks, social media guide via canine-supported partnership
Ann Inc.’s Loft is continuing its celebrity-supported sales blitz through a collaboration with Instagram star Chloe the Mini Frenchie, enabling fans to watch a mobile video featuring the four-legged star, shop ideal looks for pet-related events and access tips for achieving social media stardom. Entire article
Social networks Sonic’s recipe for Coachella blends impulse buys and Instagram imagery
Sonic Drive-In is making a bold move with a sponsored Instagram campaign for which it developed a photogenic product that is being paired with a shop now button to target Coachella attendees. Entire article
Strategy Regal Cinemas reels in sales via social-enabled mobile ticketing
Regal Entertainment Group is the latest movie theater chain to adopt digital ticketing by teaming up with mobile application Atom Tickets, which enables consumers to send invitations to friends via social media, pre-order concessions and purchase advance tickets. Entire article
Content Mobile Minutes: Music industry frets; Milk VR app; Microsoft’s mobile aspirations; Airbnb’s legal threats
Today in mobile marketing – Music industry frets over YouTube despite streaming revenue boost; Samsung releases Milk VR app on Google Play, makes Gear VR headset optional; How Microsoft could become a mobile player without a broadly adopted smartphone operating system; Airbnb hires general counsel as it faces growing legal threats globally. Entire article
Content Can brands turn real-time Facebook Messenger chats into meaningful engagements? – Mobile Marketer
Mobile Marketer today – Can brands turn real-time Facebook Messenger chats into meaningful engagements?; Ice Breakers attempts social media magic with individualized pushes, video. Entire article
Advertising BMW helps young consumers ReachNow for on-demand mobility – Luxury Daily
Luxury Daily today – BMW helps young consumers ReachNow for on-demand mobility; Top 10 luxury brand digital efforts of Q1. Entire article
Columns Brands must automate mobile native advertising
Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test. Entire article
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