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Today’s headlines

How Pinterest is changing the mobile shopper

Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.

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Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Software and technology
Google sets sights on augmented reality with Project Glass rollout

While consumers love augmented reality because of its futuristic promise to break down barriers between the physical and digital world, the technology has seen only limited use. Google can change all of that with its plans to introduce AR glasses.

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Unbound Commerce exec: Mobile strategy trumps tactics

CHICAGO – An Unbound Commerce executive at the Results 2012: Mobile Marketing Day conference said that retailers need to focus their mobile efforts around a solid, holistic strategy before picking a channel.

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Arc Worldwide exec: Mobile is not a silo channel

CHICAGO – An Arc Worldwide executive at the Results 2012: Mobile Marketing Day 2012 conference said that mobile devices play a key role in understanding consumer shopping behavior.

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Web site development
ShopNBC sees 77pc jump in mobile traffic since HTML5 upgrade

ShopNBC upgraded its mobile site last fall to leverage HTML5 technology enabling it to stream live video programming on mobile devices and, as a result, has seen an increase in mobile traffic and page views.

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Gucci goes mobile with in-store service app – Luxury Daily

Luxury Daily today – Gucci goes mobile with in-store service app; BMW appeals to consumers with history, humor via social video.

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Should marketing be in charge of B2C app development?

We are in the mobile era. Applications have become a part of life for consumers, from the way they shop, to the way they make appointments or pay bills.

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