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Today’s headlines

Applications
Vogue Stylist iPhone app matches user wardrobe with advertiser products

Fashion magazine Vogue has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers’ own personal collections.

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Applications
HSN taps Microsoft Silverlight to expand mobile commerce reach

Shopping service HSN Inc., is one of the first companies partnering with Microsoft Silverlight to launch an application, which is commerce-enabled.

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Applications
My Mall app lets consumers create personalized shopping mall

My Mall has introduced a mobile shopping application that lets consumers buy clothing and accessories from their favorite brands on their mobile device.

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Columns
Retailers shouldn’t grow mobile in a silo – like the Web

While mobile offers great long-term potential for personalization, geo-targeting and customer intelligence, many retailers are struggling to understand these technologies.

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