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Today’s headlines


Payments
PayPal ramps up mobile in-store services with wider availability

PayPal is significantly expanding the availability of in-store mobile services for merchants such as in-aisle selling and ordering ahead via a partnership with Magento.

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Revenue
Priceline’s Booking.com triples mobile bookings transactions

Priceline’s Booking.com has seen the total transaction value of mobile hotel bookings rise from $1 billion in 2011 to more than $3 billion in 2012.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Research
Users bank on mobile to manage money: IAB

Consumers are embracing mobile to manage their money and are starting to use smartphones as mobile wallets, according to a new report from the Interactive Advertising Bureau, InMobi and Viggle.

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Multichannel retail support
Chairman’s Brands leverages mobile to acquire customers, drive loyalty

Chairman’s Brands, which operates over 500 franchised quick-service locations in Canada, is leveraging mobile to connect with local consumers to help increase customer acquisition and drive repeat visits.

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Marketing
Facebook speaks language of big brands with behavioral targeting – Mobile Marketer

Mobile Marketer today – Facebook speaks language of big brands with behavioral targeting; R/GA exec: Web is last untapped portion of mobile.

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Advertising
90pc of affluent US consumers use mobile, digital apps: report – Luxury Daily

Luxury Daily today – 90pc of affluent US consumers use mobile, digital apps: report; What luxury marketers can learn from Dior and Harrods’ partnership.

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Columns
Cutting through the noise in today’s saturated app market

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

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