Today's headlines

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.

Kellogg Co. is making mobile a key discipline of its brand planning, marketing and customer relationship management efforts.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on April 27.

Mobile Commerce Daily today - QSRs can boost frequency, average size of orders via mobile; Goldman Sachs, Oppenheimer push financial services via mobile ads; ShopSavvy mobile shopping assistant app exceeds 16M installs.

Food Network Canada is sponsoring the Eat St. iPhone application that lets food lovers search for their favorite street vendors, browse menus and deals.

Luxury Daily - Aston Martin is transforming itself into global lifestyle brand; Louis Vuitton, Rolls-Royce win big with site performance: expert.

The Bowden Group, a consulting firm for the hospitality industry, created a mobile application to help clients calculate Britain's value-added tax rate, which increased 20 percent in January.

By Lauren DeLisa ColemanBehavior and segmentation are two vitally important words when it comes to executing a highly effective mobile marketing campaign.