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Today’s headlines

Strategy Bed Bath and Beyond overhauls mobile program in personalization push
Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Multichannel retail support Albertsons unpacks mobile coupons as grocery chains embrace mobile
Supermarket chain Albertsons is encouraging consumers in the Dallas and Fort Worth areas to download the Just for U couponing application to take advantage of the latest discounts, adding the brand to the growing list of grocery chains implementing mobile-first sales offerings. Entire article
Strategy Mobile commerce week in review: Boosting interactivity
Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis. Entire article
Software and technology Bluefly modernizes digital experience with revamped mobile site and app
Online fashion retailer Bluefly has revamped its Web site and mobile application to better reflect its modern brand image through a streamlined interface, including push notifications and instant updates across platforms. Entire article
Content Mobile Minutes: Facebook’s weather alerts; Samsung’s smart contact lenses; Twitter’s new board; BMW’s ride-booking
Today in mobile marketing – Facebook is now showing people weather forecasts; Samsung’s smart contact lenses take photos in the blink of an eye; Twitter adds two board members amid struggles, lack of diversity; BMW challenges Uber in U.S. with its own ride-booking service. Entire article
Content Can payments help lagging airlines catch up to fliers’ mobile-first behavior? – Mobile Marketer
Mobile Marketer today – Can payments help lagging airlines catch up to fliers’ mobile-first behavior?; Marriott scores 69pc mobile engagement rate with social-enabled loyalty campaign. Entire article
Advertising Strong digital presence is primary tool in regaining margins: L2 – Luxury Daily
Luxury Daily today – Strong digital presence is primary tool in regaining margins: L2; New York retailers most satisfied with trading performance: Savills. Entire article
Columns New Clear Channel out-of-home data and analytics tool draws objections from privacy advocates
New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers. Entire article
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