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Today’s headlines

Multichannel retail support Applebee’s boosts convenience of mobile ordering with curbside pickup
Casual dining chain Applebee’s is making ordering the focal point of a revamped mobile application that includes curbside pickup, advance ordering, scheduled orders and easy payment via saved credit, debit and gift cards. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Applications Hulu encourages app downloads with virtual reality, other nontraditional methods
NEW YORK – The biggest challenge in driving application downloads lies in finding unique experiences that drive interest while avoiding traditional cost-per-acquisition methods, according to an executive from Hulu at the 2016 IAB Mobile Marketplace. Entire article
Software and technology Fandango expands reach of mobile tickets with scanner-free, swipeable option
In a move to make mobile movie tickets available at more theaters, Fandango is eliminating the need for scanning with a new format that asks moviegoers to swipe an unduplicatable ticket image on their phone to gain entrance to a film. Entire article
Advertising Hyper-contextual local ads can help secure an ROI victory: Weather Co. exec
NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets. Entire article
Content Mobile Minutes: Facebook’s secret weapon; Retailers embrace virtual reality; Smartphone upgrades; In-flight Wi-Fi
Today in mobile marketing – Facebook’s secret weapon to keep your attention: Not-Facebook; How retail stores are using virtual reality to make shopping more fun; People aren’t upgrading smartphones as quickly and that is bad for Apple; In-flight Wi-Fi market heats up as satellite services come online. Entire article
Content How Mini optimized disruption and brand storytelling with virtual reality – Mobile Marketer
Mobile Marketer today – How Mini optimized disruption and brand storytelling with virtual reality; Ad blocking’s rise reveals what marketers are getting wrong: Bank of America exec. Entire article
Advertising Top 10 luxury brand social marketers of Q1 – Luxury Daily
Luxury Daily today – Top 10 luxury brand social marketers of Q1; Montblanc increases mobile outreach and visibility to create aspiration. Entire article
Columns Forgetting user engagement during app development leads to failure
We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why? Entire article
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