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Today’s headlines

Google’s lofty mobile payments goals face significant threat from retailers

Google continues to move away from near-field-communication with a bigger bet on a cloud-based system that makes mobile payments accessible to more marketers even though retailers are still skeptical on the Internet giant’s intentions.

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Retailers lose 32pc of shoppers to in-store mobile use: study

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Web site development
Total Gym drives conversions by tailoring on-site chat for mobile

Online retailer and infomercial brand Total Gym Fitness is seeing higher conversions from mobile browsers who interact with brand representatives via chat on its mobile site.

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Perception of invulnerability leads to highly-strategic shopping trends: survey

The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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Is Facebook positioning Messenger to be its commerce and payments play? – Mobile Marketer

Mobile Marketer today – Is Facebook positioning Messenger to be a social commerce powerhouse?; Macy’s enlists Lucy Hale to give millennial private label push celebrity power.

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BMW aims to equip ConnectedDrive service with real-time maps – Luxury Daily

Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.

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Go ahead, admit it: these new PC sites suck

In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.

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