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Today’s headlines


Applications
EBay latches on to in-store mobile ambitions with app revamp

EBay has rolled out a series of updates to its RedLaser mobile application that aligns with the company’s goal to move beyond price comparison.

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Marketing
Domino’s, MLB team up to drive mobile viewing, ordering

Domino’s is teaming up with Major League Baseball to leverage mobile as part of a new promotion offering fans free pizzas after a no-hitter game is thrown.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Applications
Duane Reade streamlines shopping experience through new app

Duane Reade has launched an iPhone application that helps consumers store their loyalty cards and aims to elevate the in-store shopping experience.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Applications
Catalog Spree bridges catalogs, in-store shopping with iPhone app

Catalog Spree is extending its reach into smartphones for the first time with a new iPhone application meant to connect the dots between catalogs and physical retail stores.

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Marketing
Publishers threaten to cut out ad networks in mobile display advertising – Mobile Marketer

Mobile Marketer today – Publishers threaten to cut out ad networks in mobile display advertising; Google exec: Mobile is biggest revolution in computing since emergence of Internet.

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Advertising
Nordstrom enhances mobile app strategy with added engagement – Luxury Daily

Luxury Daily today – Nordstrom enhances mobile app strategy with added engagement; LVMH triggers emotional brand connections via behind-the-scenes event.

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Columns
Does mobile POS increase data security risks?

Every time the media runs a story about identity theft or hacking of private information, it sends fresh waves of anxiety through consumers and retailers alike. This is typical with emerging technology.

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