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Today’s headlines

Revenue GrubHub mobile orders 25pc of total food sales by year-end: exec
After launching its updated iPhone application in October, GrubHub saw a 330 percent increase in mobile food orders and expects that robust growth to continue. Entire article
Applications Expedia exec: 5pc of users prefer to book via mobile
With one in 20 users preferring to book their trips via mobile, has rolled out an iPhone application that simplifies the travel planning and booking process. Entire article
Applications Premier Inn app drives more than $1.6M in revenues
The recently launched smartphone application from Whitbread’s Premier Inn has generated more than $1.6 million in total revenue in the three months since its January debut. Entire article
News briefs Absolut, LTU, and eMarketer: News briefs
News briefs – Absolut enhances mobile app with Facebook integration; LTU technologies rolls out mobile visual search service; shows dealers consumer purchase intent via iPad app. Entire article
Advertising Fendi extends product reach with glorified mobile lookbook – Luxury Daily
Luxury Daily today – Fendi extends product reach with glorified mobile lookbook; Steuben revives colored glass to progress brand. Entire article
Columns How to measure mobile advertising success
What is the importance of post-click tracking and transparent reporting in proving the power of mobile advertising? Entire article
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