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Today’s headlines

Multichannel retail support Home Depot doubles down on in-app interactive shopping tools
The Home Depot is supporting shoppers’ omnichannel needs with several new interactive tools available across its application and mobile Web site that are designed to simplify finding and buying the right products for the lawn and garden this spring. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Applications leads charge for local deals on Apple Watch
With pre-orders for the Apple Watch beginning today, is ramping up opportunities for brands on the device via an application that delivers personalized offers based on location. Entire article
Multichannel retail support PGA Tour drives fan loyalty with mobile rewards program
Golf’s PGA Tour is launching a mobile rewards program that lets fans earn points by checking into a tour event, sharing content, selecting favorite players, viewing scorecards or signing up for fantasy golf tournaments that can be redeemed for gift cards to major retailers or a charity donation. Entire article
Application Grocery Gateway, Longo’s juice up mcommerce with personalized circulars, offers
Supermarket chains Grocery Gateway and Longo’s are two of the brands teaming up with omnicommerce solution Unata to offer shoppers personalized circulars and customized deals on mobile, suggesting that grocery marketers may become reliant on digital platforms to stand out in the competitive sector. Entire article
Content Mobile Minutes: YouTube’s mobile ads; Google’s social media spoilers; Galaxy S6 shortage; Apple iOS update
Today in mobile marketing – YouTube unveils tools to make mobile ads more interactive; Google’s latest patent could put spoilers to bed; Samsung expects record Galaxy shipments, S6 edge shortage; Apple’s iOS 8.3 update is here and includes diverse emoji. Entire article
Content Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup – Mobile Marketer
Mobile Marketer today – Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup; ABC News Digital exec: Push still valuable in reaching app audience. Entire article
Advertising Mercedes-Benz focuses social platforms on golf – Luxury Daily
Luxury Daily today – Mercedes-Benz focuses social platforms on golf; Harrods hosts Samsung takeover to bring cutting-edge technology to consumers. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns What does HBO Now mean for marketers?
Television viewership, once built exponentially over decades, is crumbling. Entire article
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