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Multichannel retail support
JCPenney CEO’s departure highlights challenges retailers face with in-store mobile efforts

CEO Ron Johnson’s departure from JCPenney is a cautionary tale for retailers about how moving forward quickly with a mobile in-store strategy will not necessarily drive sales if all the other pieces are not in place.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Multichannel retail support
Walmart exec: Our biggest mobile opportunity is connecting with in-store customers.

SAN FRANCISCO – A Walmart executive at the ad:tech 2013 conference said that mobile helps build loyalty between the company and its customers and opens an array of opportunities to deliver a unique shopping experience.

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Messaging
Michaels builds SMS database through Earth Day donations

Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers.

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Search
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Advertising
Pinkberry drives in-store product launch trial via mobile advertising

Frozen yogurt chain Pinkberry is delivering mobile coupons to encourage consumers to try a new Greek yogurt product via a location-based advertising campaign.

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Advertising
Home Depot prompts app downloads, mobile traffic with advertising

Home Depot is running several sets of mobile advertising creatives that encourage consumers to either download the company’s application or shop from their handsets.

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Marketing
How to market HTML5 apps without the benefit of an app store – Mobile Marketer

Mobile Marketer today – How to market HTML5 apps without the benefit of an app store; Google alleged to be using Android as a Trojan horse to deceive partners.

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Advertising
Luxury marketers boost consumer engagement via Robb Report tablet edition – Luxury Daily

Luxury Daily today – Luxury marketers boost consumer engagement via Robb Report tablet edition; Armani touts brand personality in latest eyewear campaign.

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Columns
Battlefield mobile: Twitter Cards versus Facebook Home

It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.

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