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Multichannel retail support
Sephora strives for personalization via multichannel mcommerce push

Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Applications
GNC redesigns iPhone, Android app to enhance mobile shopping experience

Specialty health and wellness retailer GNC has upgraded its iPhone and Android applications to create a better mobile experience for its tech-savvy consumers.

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Applications
Discover extends mobile strategy with new iPad app

Discover recently released a trio of mobile enhancements, including a new iPad app, as it continues to extend its strategy to engage cardmembers.

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Web site development
El Torito Grill orders mobile site as part of new digital strategy

El Torito Grill has launched a mobile site as part of a new digital initiative that also includes a social media application.

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Advertising
Louis Vuitton bolsters Amble app with new city guide series – Luxury Daily

Luxury Daily today – Louis Vuitton bolsters Amble app with new city guide series; Top 10 Facebook luxury marketers of Q1.

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Columns
Three tenets: mobile moments, mobile-first ideas and mobile paid media

There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality, the next Pinterest/Instagram or another industry-altering device.

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