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Today’s headlines

Software and technology Sephora boosts augmented reality shopping with real-time facial recognition
Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Applications Starbucks’ success with Mobile Order & Pay spawns Asian expansion
Starbucks’ Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain’s purchases within the next few years. Entire article
Applications Rita’s Italian Ice’s revamped app scoops up beacons, customized rewards
Rita’s Italian Ice is rolling out an enhanced application that leverages beacon technology, social network sharing and rewards customized to users’ preferences, showcasing how food and beverage marketers must evolve their mobile offerings to keep loyalty at the forefront. Entire article
Applications Charles Schwab donates on users’ behalf in new Tinbox app
Brokerage firm Charles Schwab & Co. is creating a positive image in San Francisco by partnering with an application in which users interact with an ad to extract a donation to the Boys & Girls clubs. Entire article
Content Mobile Minutes: Facebook Instant Articles; Amazon eyes Here; Postmates’ subscription service; WWE, Snapchat deal
Today in mobile marketing – Video ads are coming to Facebook Instant Articles; Amazon in talks to buy stake in mapping company Here: sources; Postmates starts an Amazon Prime-like service for delivery; WWE, Snapchat ink multiyear deal kicking off with WrestleMania (exclusive). Entire article
Content Coca-Cola’s Share a Coke undergoes lyrical reinvention with Shazamable bottles – Mobile Marketer
Mobile Marketer today – Coca-Cola’s Share a Coke undergoes lyrical reinvention with Shazamable bottles; Mountain Dew joins GIF marketing craze via themed keyboard. Entire article
Advertising Millions tune in for Tmall luxury channel shoppable runway show – Luxury Daily
Luxury Daily today – Millions tune in for Tmall luxury channel shoppable runway show; Heritage brands must amplify tradition of innovation to reach today’s consumer. Entire article
Columns Amazon Books and the mythical wormhole
Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Noble’s business, now testing the waters as a physical store? Entire article
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