RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter April 1, 2015
 Please click here to register now!
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Messaging Papa Murphy’s heats up revenue-driving SMS program with personalized messages
Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations. Entire article
Search JCPenney embraces on-the-spot purchasing capability of visual mobile search
JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Social networks Kohl’s rolls out mat for mobile social in fitness takeover
Kohl’s is ramping up efforts to bridge the gap between the retail world and the fitness sector by partnering with popular bloggers and instructors to provide workout tips on the retailer’s social media channels, in a bid to drive sales of its expanded active wear offerings. Entire article
Applications Jay Z challenges Spotify with upstart Tidal streaming music service
New music streaming service Tidal will focus on higher music quality to compete with Spotify for subscriptions. Entire article
Email 70pc conversion-rate jump points to mobile email opportunity: report
A 70 percent jump in mobile email conversion rates over the past year suggests that with consumers more willing than ever to purchase on their mobile devices, the biggest opportunity for marketers in mobile email lies in sales, according to a report from Yesmail. Entire article
Content Mobile Minutes: Mobile voice search; FDA and Apple Watch; Cheaper Microsoft tablet; Musical community app
Today in mobile marketing – Google, Microsoft take voice-search to new levels; FDA ‘taking a very light touch’ on regulating the Apple Watch; Microsoft makes cheaper version of Surface Pro 3 tablet; New app Saloote aims to create digital ‘musical community.’ Entire article
Content Thinking mobile keeps innovation bubbling at Coca-Cola – Mobile Marketer
Mobile Marketer today – Thinking mobile keeps innovation bubbling at Coca-Cola; Justin Bieber’s popularity supports Comedy Central marketing through mobile. Entire article
Advertising Top 10 luxury brand mobile marketers of Q1 – Luxury Daily
Luxury Daily today – Top 10 luxury brand mobile marketers of Q1; 44pc affluents shop online for better selection: report. Entire article
Columns The art of the gram
The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise. Entire article
Please click here to download now! Please click here to download now! "Tools to Create and Manage Passbook Passes | SUMOTEXT" Click here to register for the Mobile Marketing Morning! Please click here to register now! sign up now!
Read all the news on | Subscribe
Please click here to register now!

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2015 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter