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Today’s headlines

Multichannel retail support Macy’s fires back at Amazon with showroom-busting image search app
Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life. Entire article
Payments Disneyland scares up mobile ticketing for Halloween
Theme park Disneyland has initiated a trek towards mobile ticketing with a new option to buy tickets via mobile devices for its Halloween celebrations. Entire article
Payments United Way partners with bitcoin to streamline donations
United Way Worldwide is the first nonprofit to partner with bitcoin platform Coinbase to provide donors with a more streamlined approach of contributing to its Innovation Fund via virtual currency. Entire article
Payments Evernote drives growth via Alipay’s new mobile-optimized checkout
Evernote, a note-taking and archiving application, has partnered with global payment provider Adyen to use Alipay’s mobile-optimized checkout system for Chinese users. Entire article
Marketing Coca-Cola boosts mobile social app with second-screen integration – Mobile Marketer
Mobile Marketer today – Coca-Cola boosts mobile social app with second-screen integration; Sony Pictures, Chrysler test Flipboard video ads for deeper engagement. Entire article
Advertising Bloomingdale’s reaches multitude of consumers through repeated mobile ads – Luxury Daily
Luxury Daily today – Bloomingdale’s reaches multitude of consumers through repeated mobile ads; Zegna weaves bespoke service into multicultural film series. Entire article
Columns What’s still wrong with mobile advertising?
We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising. Entire article
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