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Today’s headlines

ING Direct exec: Mobile builds brand engagement, customer loyalty

An executive of banking giant ING Direct said that mobile helps its customers interact with the brand while on the go and supports its overall mission of saving consumers time and money.

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BECU launches mobile banking app to provide additional member touch points

Boeing Employees’ Credit Union has launched a mobile application to complement its existing WAP site and better serve its members.

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Jimmie Johnson Foundation mobile call-to-action generates $10,000 in one night

The Jimmie Johnson Foundation recently tapped mobile giving to raise $10,000 at the Sprint-sponsored annual charity golf tournament dinner on Oct. 5 at The Grand Del Mar Resort in San Diego.

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Web site development
Ultimate Survival Technologies debuts mobile commerce platform to reach more customers

Ultimate Survival Technologies has debuted a mobile commerce platform to drive sales of its camping, hiking, hunting and adventure products.

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Mobile social games a natural fit for upscale brands: Appssavvy exec – Luxury Daily

Luxury Daily today – Mobile social games a natural fit for upscale brands: Appssavvy exec; How luxury brands can tap the blogosphere’s growing influence.

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QR code trends: The physical/digital toggle switch

Marketers are beginning to commit themselves to finding consumers wherever they are – and to being available wherever consumers look. That is a basic premise of mobile marketing.

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