Today's headlines

Revenue
Domino’s Foursquare program contributes to 29pc increase in online sales

Domino’s Pizza claims that its mobile program via Foursquare has contributed to a 28.6 percent increase to the pizza chain’s online profit across Britain.

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Advertising
Toy Story 3 runs click-to-buy ads to boost movie ticket sales

A Toy Story 3 campaign in the Asia-Pacific region demonstrates how the mobile ticketing experience can be enriched by an HTML5 iPhone ad.

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Music
Universal Music Group expands mobile content storefront

Universal Music Group has partnered with mobile content technology vendor m-Wise to provide a fully managed mobile storefront with keyword management and campaign creation.

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Web site development
MShopper launches SaaS for mobile Web development

Online retailers are simplifying their customers’ mobile Web shopping experience with a new self-serve mobile commerce platform.

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Columns
Five geofencing ideas for mobile marketing from brands and retailers

Geofences have a chance to make a big effect in mobile marketing. They drive context: the right marketing message to the right person in the right location at the right time.

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Marketing
Holiday conference: Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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