Domino’s Foursquare program contributes to 29pc increase in online sales
By Giselle Tsirulnik
Domino’s Pizza claims that its mobile program via Foursquare has contributed to a 28.6 percent increase to the pizza chain’s online profit across Britain.
Toy Story 3 runs click-to-buy ads to boost movie ticket sales
A Toy Story 3 campaign in the Asia-Pacific region demonstrates how the mobile ticketing experience can be enriched by an HTML5 iPhone ad.
Universal Music Group expands mobile content storefront
By Dan Butcher
Universal Music Group has partnered with mobile content technology vendor m-Wise to provide a fully managed mobile storefront with keyword management and campaign creation.
Web site development
MShopper launches SaaS for mobile Web development
By Peter Finocchiaro
Online retailers are simplifying their customers’ mobile Web shopping experience with a new self-serve mobile commerce platform.
Five geofencing ideas for mobile marketing from brands and retailers
By a MCD columnist
Geofences have a chance to make a big effect in mobile marketing. They drive context: the right marketing message to the right person in the right location at the right time.
Holiday conference: Mobile Marketing Summit Sept. 2
By Staff reports
How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
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