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Today’s headlines

Strategy Best practice for department stores using QR codes
Barneys New York is joining the ranks of luxury department stores such as Bergdorf Goodman, Bloomingdale’s and Neiman Marcus that are using QR codes to engage consumers and drive in-store or mobile traffic. Entire article
Marketing Fontainebleau targets upscale, on-the-go consumers via mobile presence
Fontainebleau Miami is targeting upscale hotel consumers with new commerce-enabled, cross-platform mobile applications and optimized site that allow guests to explore the property and its amenities. Entire article
Database/CRM Webinar on May 24: Benchmarking 125 Mcommerce Sites and Apps across 13 Retail Categories
Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals. Entire article
Advertising Why luxury brands should fight for their fragrance lines – Luxury Daily
Luxury Daily today – Why luxury brands should fight for their fragrance lines; Gilt Groupe drops shipping fees, streamlines returns. Entire article
Marketing Chivas Regal looks to popularize Scotch whisky with mobile bar code effort
Spirits giant Pernod Ricard is looking to build a mobile database for its Chivas Regal Scotch whisky brand with the now-concluded launch of a campaign incorporating 2D mobile bar codes.  Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns How retailers should handle a mobile-empowered customer
Many retailers who consider themselves cross-channel are still struggling with a heavily siloed and disconnected environment. Entire article
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