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Today’s headlines

Advertising Applebee’s drives foot traffic via targeted location-based mobile campaign
Rite Aid is marrying its digital, social and mobile efforts with a new campaign this summer that lets beauty fans snap and upload pictures of their nail designs for the chance to win prizes. Entire article
Payments Moosejaw sees up to 70pc of in-store transactions completed via mobile POS
In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone. Entire article
Marketing Facebook’s play to own the mobile homepage fails, like others before – Mobile Marketer
Luxury Daily today – Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership. Entire article
Columns 6 principles of a smooth mobile commerce checkout experience


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