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Payments
Apple has more disruptive shot at mobile payments than others: SAS Institute

NEW YORK – An SAS Institute executive at the NRF 102nd Annual Convention & Expo said that if Apple adds near-field technology to its next generation of mobile devices, the tech titan could have a huge leg-up with both consumers and retailers.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Multichannel retail support
HSN exec: Focus on points of differentiation when it comes to showrooming

NEW YORK – A HSN executive at the NRF 102nd Annual Convention & Expo said that marketers need to differentiate themselves and offer unique consumer experiences to help combat showrooming.

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Strategy
Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Multichannel retail support
ForeSee exec: Multichannel shoppers are power users

NEW YORK – A ForeSee executive at the NRF 102nd Annual Convention & Expo said that as users continue to rely on multiple screens and devices, the shift has put the consumer in control of the shopping experience.

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Payments
VeriFone exec: NFC and EMV payments need to co-exist

NEW YORK – A VeriFone executive at the NRF 102nd Annual Convention & Expo said that EMV payments and near-field communication technology will need to co-exist as a payment method for brands and merchants in the future.

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Marketing
The pros and cons of real-time bidding for mobile – Mobile Marketer

Mobile Marketer today – The pros and cons of real-time bidding for mobile; Coca-Cola exec: Our world is more digitally connected.

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Advertising
54pc of US consumers crave in-store digital, mobile touch points: Cisco – Luxury Daily

Luxury Daily today – 54pc of US consumers crave in-store digital, mobile touch points: Cisco; Harry Winston to maintain prestige, boost Swatch Group.

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Columns
4 ways to optimize for Apple’s Siri search

Searchers have been slow to fully use Apple’s Siri, with only 11 percent choosing to use Siri for a search on their mobile device, instead turning to applications and mobile browsers.

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