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Payments
Why order ahead is not the killer digital wallet use case

With digital wallet adoption still not taking off, Square is the latest in a growing list of providers putting a bigger emphasis on order ahead functionality to attract consumers, but the strategy is likely to face its own set of challenges.

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Advertising
7-Eleven looks to nail mobile check-ins to build 360-degree digital strategy

A new promotion with 7-Eleven and PepsiCo.’s Doritos provides some insight into how the convenience store chain may be positioning itself to grab a bigger role in mobile payments and loyalty.

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Research
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

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Strategy
Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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Research
Packaged food brands missing opportunity on mobile to drive sales: report

Only two packaged food brands, General Mills’ Betty Crocker and Kellogg’s, display enough competence across desktop, smartphones and tablets to be considered digital geniuses, according to a new report from L2 Think Tank.

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Software and technology
IBeacon signals enhanced loyalty opportunities for San Francisco Soup Co.

San Francisco Soup Company, the Bay Area’s quick service soup, salad and sandwich chain, claims to be the first restaurant to use iBeacon technology to automatically identify loyalty program members with Bluetooth-enabled smartphones when they are nearby or enter a location.

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Marketing
How Kraft is driving real-time relevancy with Pinterest ads – Mobile Marketer

Today in mobile marketing – How Kraft is driving real-time relevancy with Pinterest ads; Levi’s, Warner Bros. Records boost millennial appeal with in-cinema mobile activations.

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Advertising
BMW searches for the “millions” of brand stories around the world – Luxury Daily

Luxury Daily today – BMW searches for the “millions” of brand stories around the world; Michael Kors ranked most promising luxury company: report.

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Columns
What if mobile could make TV buying smarter?

Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.

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