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Strategy
Lack of holistic mobile strategy, costs stall in-store Wi-Fi for retailers

Retailers such as Kohl’s, Target and Macy’s are embracing in-store Wi-Fi to drive sales and connect with shoppers on a deeper level. However, without a clear understanding of how the technology fits into a 360-degree mobile strategy, it seems many retailers may not be ready to deploy Wi-Fi at a larger scale.

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Applications
Expedia simplifies travel process via new mobile itinerary capabilities

Expedia has updated its mobile application to give consumers up-to-date information at every stage of their travels using a set of visual cues.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Content
12pc of Protrainings’ sales come from mobile

Since rolling out a mobile site and targeted advertising, online training company Protrainings is able to track how the medium plays a role in total sales.

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Applicaitons
CheapAir.com simplifies booking flights via mobile with voice search

Online travel agency CheapAir.com is making it easier for customers to find and book a flight via a new voice-activated mobile application.

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Marketing
Amazon vs. Facebook: Which has the stronger smartphone use case? – Mobile Marketer

Mobile Marketer today – Amazon vs. Facebook: Which has the stronger smartphone use case?; US smartphone search spend jumps 113pc year-over-year: study.

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Advertising
David Yurman taps Instagram for spring lifestyle push – Luxury Daily

Luxury Daily today: David Yurman taps Instagram for spring lifestyle push; Should luxury marketers grow their UAE retail presence?

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Columns
Big problems in Big Data

Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.

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