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News organizations, social platforms must work together as industries merge – Mobile Marketer

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July 18, 2016

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News organizations, social platforms must work together as industries merge
Social media is no longer just a platform for entertainment and has become a serious news outlet – sometimes even a part of the news itself – creating strange bedfellows as traditional news organizations and new media are forced together.
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M&As in mobile application subsector rise 18pc this year: report
The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes.
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USA Network goes mobile to excite Mr. Robot fans for second season
USA Network has a comprehensive mobile marketing plan to hype up the second season of thriller series Mr. Robot, tapping into one of the show’s main themes – technology – with an on-screen QR code and an emoji keyboard.
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Mobile marketing in review: Brands get the message
Big brands are figuring out how to insert themselves into specialized, passionate conversations on social media. Watch this video for the full analysis.
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