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New Look drives mcommerce sales by more than 500pc

September 20, 2011

Fashion retailer New Look saw an increase in mobile sales of more than 500 percent after launching its commerce-enabled site in April.

The company worked with Mobile Interactive Group to build the site. Within three months since its launch in April, New Look has seen the fully transactional mobile site, far exceed key performance indicators with conversions at times outstripping Internet transactions, the company claims.

New Look brings the season’s hottest fashion in women’s clothing, men’s fashion, for teens and kids.

Mobile Interactive Group specializes in mobile technology services such as mobile marketing, SMS marketing and mobile publishing.

Since the mobile site launch, New Look saw an increase in orders of more than 60 percent and an increase in revenue of more than 45 percent.

The company worked with Mobile Interactive Group to create a feature-rich mobile shopping experience that offers customers an easy and convenient way to shop whenever they choose.

The New Look mobile site

The site includes features such as ‘One Click’ purchasing, as well as browse, zoom and view functionality.

Site functionality
The company also leveraged HTML5 to deliver product zooming and spinning.

Consumers can browse products in one, two or three column formats.

Additionally, the site lets users locate their nearest store and use social networking to share products via Facebook, Twitter and email.

New Look is looking to develop more offerings to consumers to expand its reach in the mobile space.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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