Pure digital marketing returns on investment with $12.5B profit growth: report
With three out of four affluent consumers turning to mobile devices to assist in purchases, their behavior and interactions with luxury brands are changing almost as fast as the technology itself, according to a report by the Altagamma-McKinsey Online Observatory.
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Ferragamo uses family-focused female campaign to launch new handbag
Italian leather goods brand Salvatore Ferragamo is highlighting its family ties with a female-focused campaign around its new Fiamma bag.
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Bergdorf Goodman creates public art with Costume Institute-inspired store windows
New York-based department store Bergdorf Goodman is celebrating the Metropolitan Museum of Art’s Costume Institute exhibit on British fashion designer Charles James with a window display.
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Christie’s invests in digital innovation to reach a global audience
Auction house and art seller Christie’s will spend $20 million on digital and technological advancements to better serve consumers who connect with the auctioneer online.
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NetJets aims for readers with travel bug on New York Times via mobile ad
Berkshire Hathaway’s NetJets is hoping to pique the interest of readers using The New York Times’ mobile-optimized Web site with an advertisement that begs to plan a getaway.
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Why brands need to stop pushing products on Vine
While brands including Target, GE and Urban Outfitters are nailing creating compelling Vine content, the majority of marketers’ attempts with the video application remain stuck on pushing products.
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LVMH, travel agents, Kering and Charles James – News briefs
Today in luxury marketing – Luxury baron Arnault: China won’t slow down my $30B empire; Travel agents 2.0 – making luxury travel better with special expertise; François-Henri Pinault on sustainability; Weinstein confirms Charles James relaunch.
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