Fred Segal Feet treads mobile and online marketing path
Fred Segal Feet is for the first time promoting its annual sale via mobile and online channels.
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Luxury brands buck wasteful email marketing trend: Kognitio
Luxury brands are less susceptible to prevalent email marketing miscues such as failure to adequately target and space out messages, according to analytics company Kognitio.
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Net-a-Porter shores up mobile, social media strategy for Fashion Week
Online retailer Net-a-Porter.com has been making big moves in the realms of mobile and social media leading up to this week’s Fashion Week festivities.
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Harrods rolls out holiday email campaign to avoid clutter
Harrods of London has already begun promoting its 2010 Christmas hampers for the holiday season, via an email campaign.
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Why view-through is a key component of campaign ROI
Can you remember the last time you filled out the order form in the middle of a catalog, mailed it in and awaited your package? Me neither.
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