Dior parades exclusive colors via one-day Twitter activation
Christian Dior exhibited the colors seen backstage at its runway shows in a day-long Twitter campaign that was staged with the #IconicColors hashtag.
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Affluent males are twice as likely to be optimistic about the US economy: report
Forty-six percent of affluent men with a household income of more than $250,000 are optimistic or very optimistic about the U.S. economy, while 21 percent of women express the same sentiments, according to a new report from the Shullman Research Center.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Chanel aims for aspirational buy with new beauty line
Chanel’s new beauty line can help the French fashion house gain aspirational buyers while retaining its loyal customers.
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Net-A-Porter mobilizes Matthew Williamson 15th anniversary campaign
Online retailer Net-A-Porter is feting the 15th anniversary of fashion house Matthew Williamson with mobile marketing efforts that incorporate Instagram and Twitter.
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Land Rover fetes new Range Rover Sport via event with James Bond actor
Land Rover North America marked the unveiling of the new Range Rover Sport at an exclusive event during which actor Daniel Craig drove the car on New York city streets.
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Roger Dubuis targets Easter campaign for watch enthusiasts
Swiss watchmaker Roger Dubuis is hosting a digital Easter egg hunt and will give the consumer with the best score a trip to Geneva, Switzerland, to experience the brand’s manufacturing center.
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Vera Wang, Kering, Printemps and Audi – News briefs
Today in luxury marketing – Vera Wang gets rid of her try-on fees in China; Kering on the lookout for deals; Printemps sale to Qatari investors seen moving ahead; Audi unveils A3 sedan to woo customers in US market.
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Will Google Glass make smartphones history?
I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.
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