Cartier shows Panthère’s historic prowl from A to Z
French jeweler Cartier is exploring the heritage of its panther motif through a social media campaign to underscore the design’s importance.
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Michael Kors travels to west coast to share collection inspiration
U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.
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Givenchy amplifies fragrance launch with couture connection
French design house Givenchy has crafted a narrative for the launch of its latest scent, Dahlia Divin, to give the fragrance a context.
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Aston Martin, Maserati use audio to connect with enthusiasts
Breaking from the usual focus on the appearance of vehicles, a number of automakers are using sound-only social content to give fans a different sensory experience of their models.
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Mandarin Oriental helps guests achieve their perfect Parisian selfie
Mandarin Oriental, Paris is helping guests create social media memories with a room package dedicated to the selfie.
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Net-A-Porter limits fall fashion wait time with shipping offer
Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.
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Versace, Hermès, BMW, Breguet and Montblanc – Live news
Luxury Daily’s live news from Aug. 25 – Versace appears on MTV’s House of Style with Jennifer Lopez; Hermès becomes apparel brand of US equestrian teams; BMW uses social video to introduce new M4 to brand; Breguet brings exhibition to Shanghai to celebrate the brand; Montblanc calls followers to engage in Instagram contest for new men’s fragrance.
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Luxury automakers, Apple, fitness technology and red carpet – News briefs
Today in luxury marketing – Luxury automakers ramp up India investments on anticipated future growth; iWatch threat to luxury watches “overdone”; Luxury fashion takes on fitness technology; MTV video music awards vs. the Emmys: the red carpet challenge.
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Defining customer experience and support in the new app economy
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.
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Compensation culture and the world of luxury
The world of luxury is essentially based on a European precedent – one of heritage, hierarchy and layers of closely codified status. Evidence for it can be found in the nature of the deeply embedded iconography of luxury.
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