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Net-A-Porter’s invite-only social app builds branded community – Luxury Daily

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September 17, 2013

Net-A-Porter's The Netbook App

Net-A-Porter’s invite-only social app builds branded community
Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for idevices.
Click here to read the entire article on Luxury Daily

Dior explores brand history, culture through Shanghai art exhibit
French label Christian Dior is partnering with the Museum of Contemporary Art in Shanghai, China, in an exhibit titled “Espirt Dior” to display brand history in relation to art, fashion, society and culture.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily’s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs – trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States – luxury brands and retailers have managed to hold their own and even grow.
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Four Seasons “Taste” Web site caters to foodies, delves into brand identity
Four Seasons Hotels and Resorts is consolidating and illuminating the culinary activities of its many properties with a food Web site that forms a part of the brand’s renovated digital presence.
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Porsche hails 918 Spyder model as hybrid sports car of future
German automaker Porsche is touting the 918 Spyder model as the brand’s plug-in hybrid sports car of the future after its debut at the Frankfurt International Motor Show.
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Rolls-Royce recreates cinematic aura at Goodwood Revival via MGM vehicle
Rolls-Royce Motor Cars celebrated its Goodwood Revival weekend by promoting unity among its consumers with a range of attractions including the “Yellow Rolls-Royce” from a 1960s Metro-Goldwyn-Mayer movie.
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Zegna, Armani plug two lines in WSJ. magazine’s Men’s Style issue
Ermenegildo Zegna, Giorgio Armani and Saint Laurent are among the advertisers promoting men’s fall/winter collections in the “Men’s Style” issue of WSJ. magazine that targets affluent male readers.
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Saks, Rolls-Royce, London and Bombardier – News briefs
Today in luxury marketing – Saks flagship store in New York; Rolls-Royce considering SUV; Edgy London attracts more fashion buyers from US, Asia; Bombardier’s all-new CSeries makes inaugural flight.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

Mobile commerce app design best-practice tips
The mobile commerce conversation has moved beyond just having an application to a demand for services that altogether improve the shopping customer journey.
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