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Net-A-Porter boosts mobile shopping capabilities with app launches – Luxury Daily

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May 7, 2015

Net-A-Porter’s The Edit app

Net-A-Porter’s The Edit app

How can fashion brands leverage shopping tourism?
Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers should begin marketing to them before they leave their home country, according to a report from Fashionbi.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Brands get to consumers’ hearts with emotional Mother’s Day efforts
Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts.
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Net-A-Porter boosts mobile shopping capabilities with app launches
Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce.
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Affluent boomers most likely to travel in near future: report
Eighty percent of affluent consumers across generations are planning to take a trip for pleasure in the next 12 months, according to a report by the Shullman Research Center.
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Lamborghini launches restoration center to regulate classic car parts
Italian automaker Lamborghini is honing in on its own heritage with a restoration center that will streamline consumer’s abilities to maintain their vehicles.
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Town Residential furthers relationship with New York culture
New York real estate firm Town Residential is furthering ties between art and real estate in the city as the sponsor of Frieze New York, a fair that focuses on contemporary art and living artists.
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Fairmont Macdonald engages neighbors for anniversary festivities
The Fairmont Hotel Macdonald in Edmonton, Canada, is ensuring locals are part of its centennial celebration with a weekly promotion offering rooms at lower rates to encourage staycation visits.
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Jaguar builds camaraderie ahead of arduous Mille Miglia
British automaker Jaguar Land Rover is giving itself a head start in the historic Italian Mille Miglia race May 14-17 with a mini version of the event.
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Marketers getting more adept at mobile targeting, but challenges loom
While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and the likelihood he or she will engage with a particular advertisement.
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Four Seasons, Saks Fifth Avenue, IWC and Chloé – Live news
Luxury Daily’s live news from May 6: Four Seasons dispels rumors with public statement regarding David Goldberg; Saks extends Glam Gardens to bespoke fashion illustrations; IWC protects mechanical watch craftsmanship via wearable tie-in; Chloé captures essence of a “Chloé girl” in latest fragrance ambassadorship.
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Armani, New York real estate, Italian artisans and Tesla – News briefs
Today in luxury marketing – Luxury lineage: A brief history of the Armani suit; Are New York luxury penthouses worth a big price tag?; How 3D printing is saving the Italian artisan; Tesla to benefit from pent-up demand for its cars, while new battery a bonus.
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Using weather analytics over weather data for relevant marketing
Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.
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