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Brands recalibrate focus in Japan to appeal to younger consumers
The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.
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Neiman Marcus simplifies purchase process with mobile photo feature
Department store chain Neiman Marcus has updated its mobile application to provide a quick and easy shopping option for consumers through a new “Snap. Find. Shop.” feature.
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Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK
British department store Fortnum & Mason is preparing to “delight and fright” consumers of all ages this Halloween with themed events and seasonal gift items.
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Dior conceptualizes fragrance origin with interactive video
French fashion house Christian Dior is building awareness for its men’s fragrance Dior Homme through an interactive video journey.
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Rolls-Royce brings top fans on multi-sensory tour
Rolls-Royce Motor Cars is responding to the enthusiasm following a behind-the-scenes documentary earlier in the year with an interactive exhibition that will travel to key cities throughout the world.
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Nordstrom creates Reddit community for consumer conversations
Department store chain Nordstrom is among the first luxury brands to create its own Reddit username and community.
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Hennessy examines DNA for V.S.O.P Privilège Collector’s bottle
LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.
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Baglioni Hotels highlights Milan’s charm using Instagram contest
Baglioni Hotels is looking to attract global travelers to Milan with an Instagram contest that draws on the city’s top places.
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