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Neiman Marcus shakes up holiday shopping with iPhone app – Luxury Daily

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October 20, 2010

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Neiman Marcus shakes up holiday shopping with iPhone app
Department store chain Neiman Marcus is pushing its holiday offerings to
consumers on the iPhone through a new commerce-enabled mobile
application.
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Expert disagrees with Versace chairman’s model for luxury
A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
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Luxury brands not using online video effectively: Forrester
Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.
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Swarovski opens brand ambassador search to Facebook via contest
Swarovski is raising the profile of the search for its next brand ambassador via a film contest promoted on the fine jewelry maker’s Facebook fan page.
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Porsche to promote Motor Trend award heavily online

German automaker Porsche plans to promote its Cayenne SUV’s victory as Motor Trend’s 2011 Sports/Utility of the Year heavily via online advertising efforts.
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Gilt Groupe, Gucci and luxury mobile apps – News briefs
Today in luxury marketing – Gilt Groupe’s founder shares her secrets;The Gucci ads Jennifer Lopez shot with her kids are said to be imminent; Luxury apps go upmarket.
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