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Neiman Marcus pushes home furnishings to fashionistas via The Cut mobile site – Luxury Daily

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July 23, 2013

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Bidding war for Saks to bring positive changes for retailer
The current bidding war for Saks Inc. will soon leave the retailer in the hands of a new owner and is likely to result in positive changes for the brand and its customers, experts say.
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Givenchy propels new Web site, commercial with star power
French fashion label Givenchy is promoting its Very Irresistible fragrance’s 10-year anniversary and a new Web site by featuring actress and brand ambassador Amanda Seyfriend.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Neiman Marcus pushes home furnishings to fashionistas via The Cut mobile site
Department store chain Neiman Marcus is pushing home products to the fashion-minded audience of New York magazine’s The Cut through a mobile advertisement.
Click here to read the entire article on Luxury Daily

Boucheron fetes brand history via new jewelry collection
French jeweler Boucheron is targeting brand enthusiasts by releasing a high-end jewelry collection featuring eight pieces representative of the brand’s longstanding history.
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Ritz Carlton Hong Kong embellishes afternoon tea with Damiani partnership
The Ritz-Carlton, Hong Kong, is enlisting Italian jewelry and timepiece brand Damiani to glamorize its afternoon tea events and show off its Belle Epoque collection to guests in September.
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Ralph Lauren, Fendi prepare Vogue readers for fall via multipage ads
Ralph Lauren, Fendi and other luxury apparel brands are showing off new fall/winter collections in Conde Nast’s Vogue to prepare readers for the season ahead.
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Valentino, Karl Lagerfeld, BMW and Jaguar – News briefs
Today in luxury marketing – Former Valentino chairman embroiled in tax evasion case; Carine Roitfeld and Karl Lagerfeld make sweet, sweet pictures together again; BMW bets electric car offer may fend off Audi; Jaguar changes gear to embrace mass appeal.
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What is sabotaging engagement with mobile marketing messages?
The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices.
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