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Neiman Marcus leads luxury brand presence in mobile: study
Department stores, flash-sale sites and third-party retailers are leading the pack in terms of luxury retailers in mobile marketing, according to the L2 Think Tank Digital IQ Index.
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Brand loyalty highest in Gen X consumers: eMarketer
Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a study by eMarketer.
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Maserati, Fendi co-brand for exclusive car
High-end Italian automaker Maserati and apparel and accessories designer Fendi have teamed up to design an exclusive, limited-edition sports car called the Maserati GranCabrio Fendi.
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Tag Heuer targets global audience with World Rugby sponsorship
Swiss watchmaker Tag Heuer is partnering with the Rugby World Cup in a move that will help the brand reach 1.6 million consumers in New Zealand and more than 4 billion consumers in 200 additional countries.
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Gilt Groupe ups the ante with Facebook-exclusive sales
Luxury flash-sale site Gilt Groupe is bolstering its social media presence with a new Facebook-exclusive sales tab that will likely increase brand loyalty and the number of fans.
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Missoni, Oscar de la Renta and Zac Posen – News briefs
Today in luxury marketing – Missoni is designing a luxury apartment complex in the Philippines; People spend $3,217 on average at Oscar de la Renta in New York.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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