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Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge – Luxury Daily

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March 30, 2012

Is Gucci wasting its time in the battle against Guess?
Experts doubt that Gucci has much to lose no matter what the outcome of its trademark-infringement battle with mass apparel brand Guess, but the question of whether or not the Italian fashion label is being overzealous is still up for debate.
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Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge
Department store chain Neiman Marcus is hosting a nationwide foursquare challenge tailored to its seasonal shoe and handbag event designed to drive foot traffic to retail locations.
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Chanel, YSL kick off second Style.com/Print issue
Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.
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Starwood uses culinary-centric contest to push new member benefits
Starwood Hotels & Resorts is continuing to build brand affinity through the addition of culinary benefits extended to members of its Starwood Preferred Guests loyalty program.
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Email sets precedence for Easter marketing
Only a few luxury marketers are gearing up for the Easter bunny, but those who are seem to be targeting brand loyalists through email marketing.
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Celebrity Cruises chooses digital for winter 2013 bookings
Celebrity Cruises is taking early action and attempting to reach luxury consumers to encourage travel bookings for the winter 2013-14 cruise season using its Web site and social media.
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Prada, menswear, Jean-Paul Guerlain and Movado – News briefs
Today in luxury marketing – Prada’s focus on Asia propels profit; Menswear maintains momentum; Jean-Paul Guerlain fined for racist remarks; Movado profits soar in fourth quarter.
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SMS: The new global marketing phenomenon
The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.
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