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Neiman Marcus drives foot traffic in stores via mobile ad – Luxury Daily

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August 9, 2013

Neiman Marcus department store

Fendi touts craftsmanship of exclusive Harrods handbag in social video
Italian fashion label Fendi is publicizing its participation in London department store Harrods’s Handbag Narrative exhibit by releasing a short video that showcases the craftsmanship behind its specifically designed handbag.
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Top 10 luxury in-store marketing efforts of H1
During the first half of 2013, luxury marketers created elaborate in-store displays, designed intriguing windows and hosted events to get consumers further involved in their brands.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Valentino pushes new shoe collection in whimsical video
Italian label Valentino is pushing the new Tan-go shoe collection in a “The Wizard of Oz”-themed video featuring its sparkling red heels.
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Mercedes extends partnership to become official vehicle, patron of PGA
Mercedes-Benz USA is extending its partnership with the Professional Golfers’ Association of America through 2017 to elevate its position as the official vehicle and patron of events that are rife with current and potential customers.
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Neiman Marcus drives foot traffic in stores via mobile ad
Department store chain Neiman Marcus is driving traffic to its bricks-and-mortar locations and ecommerce site by promoting an ongoing sale through a mobile banner advertisement found on Condé Nast’s Vanity Fair’s mobile site.
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Duxiana boosts exposure by outfitting Langham Place rooms
Swedish mattress manufacturer Duxiana is generating additional exposure by providing luxury therapeutic beds for Leading Hotels of the World’s Langham Place, Fifth Avenue.
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Prada, Oscar de la Renta, Richemont and BMW – News briefs
Today in luxury marketing – Prada says China still giving a boost to sales; Oscar de la Renta, John Galliano explore role at house; Swiss luxury retailer Richemont plans India stores; BMW sales growth outpaces Mercedes, Audi in China luxury car race.
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W3C agreement on Do Not Track standards would make legal obligations murky
If the FTC were to take the position that a statement or omission regarding Do Not Track compliance is deceptive or that the failure to honor the DNT signal is unfair, that could radically change the legal liability analysis.
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