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Fashion brands craft bespoke fezzes for children’s charity
Buccellati and Lanvin are among the designers lending their creativity to the Tarbouche Project to raise funds and awareness for child abuse.
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Neiman Marcus creates specialized mobile wallet for payment ease
Fashion retailer Neiman Marcus Group is giving consumers a new way to pay with the launch of a brand-specific mobile wallet.
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The Savoy divulges butler tasks to differentiate service
Fairmont’s The Savoy in London is keeping consumers informed with a new infographic that provides insight into the daily life of a butler at the hotel.
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Fortnum & Mason shows arts patronage through Gallery restaurant brunch
British department store Fortnum & Mason is hosting a Champagne brunch March 8 to celebrate the artwork of Peter Paul Rubens at its Gallery restaurant.
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Porsche creates navigation system to upgrade classic cars
German automaker Porsche is keeping up with the times by providing a new high-tech navigation system that is compatible with the brand’s classic sports cars.
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Leading Hotels of the World shows off its uncommon perspective via mobile
The Leading Hotels of the World is showing just how “remarkably uncommon” its properties are with a series of advertisements housed on travel magazine Departures’ mobile Web site.
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Puiforcat delves into craftsmanship with behind-the-scenes content
Hermès-owned silver maker Puiforcat is inviting consumers into its workshop via a hub found on its Web site.
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Advertisers highlight links between fashion, film in Vanity Fair’s March edition
Gucci, Giorgio Armani and Prada were among the luxury fashion houses to show off their “swank” and “swagger” in March’s twenty-first annual Hollywood issue of Vanity Fair.
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London Fashion Week, Four Seasons, Bergdorf and Trump – Live news
Luxury Daily’s live news from Feb. 24 – London Fashion Week hosts charitable fair; Four Seasons entices cold weather guests with contest; Bergdorf Goodman reaches international consumers digitally; Trump family sues to remove name from Taj Mahal casino.
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Pringle, consumers, Bugatti, Milan – News briefs
Today in luxury marketing: Pringle of Scotland celebrates 200th anniversary with London exhibition; Consumer confidence slides after big January gain but remains above pre-recession levels; Bugatti sells 450th and last Veyron; As Milan shows near, Italy steps up.
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Luxury Outlook 2015
Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.
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